More than
Overview
For Omnigel, we conceptualized and executed a storytelling-driven activation during the iconic Rath Yatra in Puri. The brand set up an on-ground stall offering free massages to devotees, embodying relief and care. Our team developed the concept, shot on location, and produced a compelling video that beautifully captured the emotion, energy, and human connection of the festival — making the campaign a resounding success.



