BLOGS

A digital success story powered by strategy, creativity, and automation.

When we partnered with Shree Bags, the goal was simple yet powerful — to help the brand reach more local business owners who needed customised non-woven bags for their shops.

But the challenge was real:

how do you make a local business product — something as everyday as a carry bag — stand out in the noisy digital space, and turn casual scrollers into qualified leads?

That’s where strategy met storytelling.

The Objective

To generate high-quality leads from Tier 2 and Tier 3 cities for Shree Bags’ customised non-woven bag offerings — primarily targeting small business owners such as shopkeepers, boutiques, bakeries, and local brands looking for affordable, eco-friendly packaging solutions.

The Strategy

We began by identifying the core decision-makers — small business owners who value branding but are price-sensitive and often rely on WhatsApp for business communication.

Our plan revolved around three pillars:

Smart Communication that speaks their language.

Creative Content that visualises use-cases.

Precise Targeting that reaches the right screens in the right cities.

Smart Communication that Converts

Our content approach was built around relatability and utility.

Instead of focusing on the product alone, we focused on how these customised bags could grow their business — by making them look more professional, building brand recall, and adding local pride to every customer interaction.

We created snappy, thumb-stopping ad copies like:

“Your shop’s name deserves more than a plastic bag.”

“Turn every customer into a walking advertisement with Shree Bags.”

“Customised non-woven bags for every business — made smart, made simple.”

Each ad had a clear CTA leading to a WhatsApp-integrated lead form, reducing friction and boosting conversions.

Creative Content that Educates

The visuals showcased real-life use cases — bakery counters, clothing stores, sweet shops, and local kiranas — each using a beautifully branded non-woven bag.

We also ran a carousel campaign titled “5 Smart Uses of Customised Non-Woven Bags for Your Business” — where each slide highlighted a different business category.

This approach made the content educational, aspirational, and hyper-relevant for local shop owners.

Right Targeting for the Right Audience

We focused our paid efforts on Tier 2 and Tier 3 cities — areas where the need was high but digital competition was low.

Using Meta Ads and Google Display, we:

Narrowed down audiences based on occupation interests (retailers, shop owners, distributors).

Optimised for Lead Objective Campaigns.

A/B tested language and creative combinations in English and Hindi.

This localisation approach helped build trust and click confidence, resulting in lower CPLs and a higher number of verified leads.

Automation + Human Touch

Once a lead was generated, it was instantly directed to WhatsApp automation, where an auto-reply flow engaged the prospect with:

• A thank-you message,
• Product catalog link, and
• A quick price estimation form.

After the automated warm-up, manual sales agents took over to follow up, personalise the quote, and close the sale — creating a seamless hybrid funnel of automation and human interaction.

The Results

Within just a few weeks of the campaign launch:

• 🔹 Thousands of enquiries were generated organically through targeted ad spends.
• 🔹 WhatsApp response rates exceeded industry benchmarks.
• 🔹 Sales conversions rose steadily as warm leads transitioned to manual follow-up.

More importantly, Shree Bags established itself as a trusted B2B partner for small businesses looking for customised, sustainable packaging.

The Takeaway

What started as a simple lead generation campaign turned into a performance-driven brand story — proving that with the right mix of content, targeting, and automation, even the most local products can go digital successfully.

At our agency, we believe in making performance marketing truly perform — by blending creativity, communication, and conversion-focused strategy.

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